Looking to start a blog or a video series for your brand but don’t know where to start? Follow these 10 easy tips to make sure your content gets to the right people and delivers the message you want. 1. Know your intended outcome before creating Why are you creating this blog or video? Is… Read More
Tag: Content
Is your social media working for your brand but lacking inspiration and creativity? Focusing on designing content that works for your brand while being engaging and interesting for the target audience may seem like a challenge. Below are three tips for creating killer content on your social media accounts that your audience will want to… Read More
Content Creation: What to Do When You Don’t Know What to Do
A few weeks ago I attended Content Marketing World (CMW) in Cleveland, Ohio. As a writer at heart, I was thrilled at the opportunity to attend so many sessions on content creation hosted by some of the industry’s greatest. At CMW, I learned that while it’s easy to get stuck in a rut, finding what… Read More
Repurpose Content with a New Look, Mood or Context
It’s said if something isn’t broken, don’t fix it, and to me this is 100% true. I won’t argue that one bit. However, certain things do run their course and need to be replaced or reworked. Whether it’s an old marketing campaign that’s been successful in the past, an outdated logo or a long running… Read More
4 Ways to Generate More Referral Traffic
Traffic is the essential lifeblood of your online presence and efforts. Referral traffic, responsible for those visitors who come after finding information and a link to your site (and not through a search engine,) is a powerful source that is often overlooked, since there has become such an obsession over SEO. Since referral traffic can… Read More
4 Easy Ways to Win with Email Marketing
Email marketing should be a key component of your direct marketing strategy. It’s a personal, economical way to communicate with both prospects and customers, and there are lots of ways to maximize your success with this tactic. Whether you send offers, rewards, reminders, or educational material, here are four (and a half) quick ways to… Read More
6 Steps to Getting the Most Out of Your Content
Blog content production for content marketing’s sake feels like the hard work where many of us spend the most time. The truth is that the promotion side is actually more important, since our content is only useful when others consume it. If you’re not getting the traction that you want in your content marketing efforts,… Read More
A Special Message From Our Proforma Blog Writers
It’s been just over three years since the Proforma Blog launched. Starting with humble beginnings the Proforma Blog was finding it’s way as a provider of valuable and informative business content. Fast forward to today and its reached a milestone that anyone would be proud of. The Proforma Blog has reached 100,000 views! With a… Read More
Follow Master Content Marketer Weird Al’s Best Practices for Engagement
We are truly living in the digital age, where anyone and anything has the potential to go viral. The question is, how can you be a master content marketer like Weird Al? You may have been lost in the rainforest or on a spiritual journey to unplug from the Internet, but chances are you’ve recently… Read More
Honest Tips for Staying Accurate Online
“Quotes found on the Internet are not always accurate.” – Abraham Lincoln Who needs a library anymore, when we can pick up our phone or tablet and “Google” everything, such as how many feet are in a mile? 5,280 is the answer by the way, or so the Internet says. Our children probably don’t know… Read More
How Often to Post to Social Media Sites
Getting your business set up on social media sites is a free and excellent way to grow your business and gain new customers. But how often should you post to Facebook, Twitter, etc.? Does it change based on which social network site you are using? Is there a magical number? As with many things in… Read More
Cultivate Compelling Content in 4 Simple Steps
Your content is only as good as how wide it is read and how well it is received. Content that is not compelling serves to defeat your own personal or business brand, so all the more reason you should always be striving for content that engages and grabs your reader’s interest. Here are four simple… Read More