Since the dawn of the Internet age and the rise of social media, dramatic changes in communication have occurred that have blurred the lines between formal and casual writing. Nowadays, more and more people are beginning to send formal communications stylized in a format that would be more appropriate in a text message to a… Read More
Tag: Copywriting
Content Creation: What to Do When You Don’t Know What to Do
A few weeks ago I attended Content Marketing World (CMW) in Cleveland, Ohio. As a writer at heart, I was thrilled at the opportunity to attend so many sessions on content creation hosted by some of the industry’s greatest. At CMW, I learned that while it’s easy to get stuck in a rut, finding what… Read More
Create Consistent Tone For Your Brand Messaging
I was passing some time recently by looking at my phone and noticed that my App Store icon had the little red circle with a number, the universal symbol that some of my apps had been updated. Always excited to have the most recent versions of my software, I began the process. Most people probably… Read More
5 Basics of Crafting a Successful Press Release
Your company may be doing great things but how will anyone know if you don’t tell them? Press releases are a great tool to get information out about your company, educate your audience and help keep your business top-of-mind next time a reader needs a product or service you offer. If you don’t have… Read More
Awesome Tricks to Create Highly Shareable Graphic Designs on Social Media
In the fast paced 21st century, judgments and decisions are made in split seconds online. Images, particularly those that are engaging and interactive are an effective means to capture a viewer’s attention much quicker than text alone. As the saying goes, ‘a picture is worth a thousand words’ and that an average human brain processes… Read More
Embrace your Messy Creativity
The creative process is both fascinating and infuriating. Most of us work at the mercy of creative inspiration, thriving on days when ideas flow naturally and everything is clicking while scuffling on days when ideas border on extinction and everything is a struggle. While we’ve provided lots of helpful advice on this blog for overcoming… Read More
Power Persuasion Words
Language is powerful. A discipline that has been widespread in direct response advertising, yet flies under the radar of the mainstream, is the use of psychology-based copywriting. Words have the power to create emotions, motivate and inspire, instill fear and, as we’ll examine closely in this post, persuade. At the end of this post, I’ll… Read More
Debunking Myths About Marketing Copy
I’m terrified of anything that has to do with numbers. My biggest fear is making an accounting mistake that results in a reporting error, or even worse, a loss of money. Words, though, are a completely different story for me. I love to write and am not nearly as worried about making mistakes when I… Read More