Your creative team is an integral part of your company. A workhorse that drives new ideas, creative products, gorgeous websites and most importantly, your branding. Whatever makes your company attractive to your clients, your creative team has probably had a hand in. So how do you keep them motivated to give it their all? First,… Read More
Tag: Creative Services
You know the old saying, “Two heads are better than one”? While it’s true in most areas of life, it’s especially true in marketing; a field where you constantly need to be thinking of innovative ways to adapt to new technology and changing consumer tastes. These problems require a whole lot of creativity to solve… Read More
The Give and Take of Creative
When dealing with a creative project, whether it’s a design critique or a concept review, it’s important to remember that all creative is subjective. Meaning that the interpretation of the art is influenced by one’s own feelings of the piece. Also keep in mind that your own views may be very different than someone else… Read More
4 Augmented Reality Use Cases for Your Next Marketing Campaign
Augmented reality – sounds futuristic, right? Well, I’m here to tell you that the future is here and in order to keep up with the trends, it’s something you’re going to want to know about. Augmented reality or “AR” for short is a type of technology that superimposes digital information such as text, videos, or… Read More
Seasonal Planning Can Prove Profitable
No matter what time of year it is, we all want to stay ahead of our goals by planning for upcoming events and programs. And if we are in sales or have clients that we service throughout the year, scheduling conflicts can make it difficult to position our business when we are juggling both client… Read More
Get Creative with Guerilla Marketing
If you’re looking for a unique, fun and unusual way to get the attention of prospective customers, guerilla marketing may be exactly what you’re looking for. So what is guerilla marketing and how can it be used to give your business that extra push? Defining guerilla marketing can be a bit challenging because it encompasses… Read More
Spook The Competition With These 5 Halloween Marketing Campaign Ideas
Who doesn’t love Halloween? Costumes, candy, parties, scary movies – there’s something for everyone to enjoy. Marketers love it too. Next to traditional “gift-giving” holidays, Halloween is one of the highest-grossing annual celebrations. It may still be a month away, but it’s never too early to start planning a fun Halloween marketing campaign. Here are a… Read More
When It Comes to Advertising, Personality Sells
Nobody likes plain. Face it; plain is boring. You don’t see someone ordering a pizza and when asked about toppings, say “Just keep it plain.” That means either you have a food allergy (which is ok) or you scoff at awesome (which is not ok). If you’re watching TV and a commercial comes on that’s… Read More
Brand Awareness: Creating the Most Effective Content
What kind of content is most effective for prospects in the AWARENESS stage of the funnel? If your goal is to get more traffic to your website and grow your sales funnel, think of ‘great content’ as the ‘magnet’ that is going to draw them in. Content and offers that your prospects need, want and… Read More
Pursue Passion Projects at Work and Beyond
Work is essential. Doing your job pays the bills, and doing it well pays for family vacations and early retirement. But work isn’t life, and life isn’t work. Our nonstop, hyper-connected culture may try to convince us otherwise, but don’t be fooled. While our careers rightfully occupy a large chunk of our lives, allowing them… Read More
Repurpose Content with a New Look, Mood or Context
It’s said if something isn’t broken, don’t fix it, and to me this is 100% true. I won’t argue that one bit. However, certain things do run their course and need to be replaced or reworked. Whether it’s an old marketing campaign that’s been successful in the past, an outdated logo or a long running… Read More
Crafting a Marketing Strategy that Starts with Why
Let me clarify first, this is not an Apple bashing party. I own an iPhone® amongst other Apple products and have for many years. I love my phone. But my real question is how did I come to feel so strongly about my phone and Apple’s products in general? What makes me keep buying theirs… Read More