Apple, Starbucks, Amazon, Harley-Davidson, Oprah, Ritz-Carlton, Jimmy Buffett, Southwest Airlines and Trader Joe’s… Many marketers dream that their brand or product will be as successful as these industry giants. These ‘cult’ brands are so popular one can argue they don’t need to advertise thanks to the consumer’s brand loyalty. Many have tried before, most have… Read More
Tag: Customer experience
Testimonials and References: They’re Powerful
You don’t have to look any further than Angie’s List or Yelp – two popular sites that publish consumer reviews of companies’ products and services – to see how word of mouth can make or break a business. And that makes perfect sense, doesn’t it? Because the truth is you can tout how great you… Read More
A Day in the Life, Part 2
As I alluded to in A Day in the Life, Part 1, you need to build-in time to contact your customers to get unfiltered and honest feedback. Not everyone will want to talk to you, and that’s ok. Don’t forget that they are busy, so remembering to be flexible and respectful of their time will… Read More