Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me… Read More
Tag: Customer
Building Strong Client Relationships
Among many employees, clients or business owners we all interact with on a daily basis, I feel we often forget the importance our current clients hold once we’ve obtained their business relationship. Our efforts and attention to detail are still as important several years into the relationship as they were on the first day they… Read More
Do You Know Your Audience?
A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More
When it Comes to ROI, Promo Products Rule
With an often limited budget to put toward marketing and advertising, companies are regularly challenged with deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio or print advertising. It has been found that promo products actually deliver… Read More
The Lost Art of Service
Two simple words that are the holy grail to millions of businesses. It is the defining ingredient for success or failure. People invest their futures and their blood sweat and tears, their time with family, their money, their dreams – all into having a business in the hopes of its success. But what truly makes… Read More
Let’s talk about what I call “calculator-itis.” My definition of “calculator-itis” is when business owners and sales reps continue to charge customers the same margins year after year without any routine, timely reviews. Continuing to charge customers the same margins over time doesn’t make sense because our value to customers grows as our expertise grows,… Read More
Cook Up Tasty Sales with Promotional Food Products
Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products… Read More
Align Your Brand with the Best-of-the-Best
Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More
Gift Card Revenue and how it’s Recognized
Now that the holidays have passed, it’s time for everyone to start spending the gift cards they received. Companies all over, from Best Buy to Walmart make a killing during the holiday season from the sale of gift cards. Gift cards have become such a big money maker for companies that many of them now… Read More
4 Simple Steps to Keep Your Customers Happy
Did you know it costs five times as much to attract a new customer than to keep an existing one? Your customers are your biggest assets. Don’t give them a reason to leave. Customer loyalty should be your ultimate goal, but it cannot be accomplished if they aren’t happy. Are you doing everything you can… Read More
Setting Customer Expectations: Does Your Policy Always Make Sense?
There is a local restaurant that offers a great sushi happy hour. The sushi is fresh and made upon order. The service is prompt and attentive. The prices are beyond reasonable, especially considering the variety offered. I have been there many times, with various people. Last week, on yet another cold day, we decided to… Read More
How to Earn Loyal, Repeat Customers in 8 Easy Steps
As the holiday season ends, how many of the stores that you purchased from are you already a repeat customer? As I shopped, it was at many of my favorite stores such as Amazon, Target and Best Buy, where I have been a repeat customer for years. Most likely you have your favorite stores where… Read More