To keep customer relationships alive and thriving, it’s important to learn the different ways to improve their experience once they’ve made a purchase. Whether you’re selling a product or a service, find unique and creative ways to help your customers even further once you’ve serviced them. Most energy and tactics spent from businesses are for… Read More
Tag: Customers
Attention is the New Currency: Think Differently
According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span… Read More
About 25 years ago, we purchased a great 30,000 square foot office building on a beautiful eight-acre campus. Soon after, I met with the signage company to finalize the wording for our sign. At first it seemed like a no brainer that the sign should read “Proforma Headquarters,” but that wording didn’t align with the… Read More
How to get Your Message Into their Home
We all know that highly useful promotional products are some of the most effective at driving your message, especially housewares. But many automatically assume that means kitchen products… and we get it. Beyond the fact that we all have to eat to survive, it’s the natural gathering place for the family and arguably the most… Read More
The Art of Saying ‘No’
“The customer is always right.” Many read into this popular phrase as an understanding to always say yes to their customers’ requests but they couldn’t be any more wrong. You do not need to do everything they say to make them happy in the end. It’s important to say no to your customers so that… Read More
Four Tips for Tradeshow Giveaway Success
We’ve all been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave the building.… Read More
In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get up… Read More
Ladies and Gentlemen Serving Ladies and Gentlemen
A few weeks ago, my husband and I had the pleasure to stay at the Ritz-Carlton Dove Mountain in Tucson, AZ as a part of an industry recognition event. Just prior to staying at the Ritz, we were at a Hampton Inn in Dallas. Both are hotels where their business is housing guests on a… Read More
Years ago when I was growing my small distributorship, I secured an initial sales appointment with the operations manager of a jewelry retailer with about 100 stores. I have little recollection of what we discussed back then during that first sales call. All I remember was that, after a seemingly good conversation, he asked me… Read More
Building Strong Client Relationships
Among many employees, clients or business owners we all interact with on a daily basis, I feel we often forget the importance our current clients hold once we’ve obtained their business relationship. Our efforts and attention to detail are still as important several years into the relationship as they were on the first day they… Read More
Do You Know Your Audience?
A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More
This blog was origianlly published in July, 2017 but has been updated with more current content. Instagram is more than just a fun platform to share your vacation snaps or the occasional aesthetically pleasing food picture. Now with more than 1 billion monthly users, Instagram has become an essential business platform that gives you the… Read More