Many years ago, I had a job interview where the first question one of the interviewers asked, after all the standard greetings and introductions, was, “It says here on your resume, that you’re ‘creative’, how do you be creative?” I admit to being a bit taken aback. How do you be creative? You just sort… Read More
Tag: Design
5 Packaging Design Tips to Make Your Product Standout
Making your product standout on the shelf is not an easy task. According to the Food Marketing Institute there are over 40,000 different products in the average supermarket. This $600 billion industry relies on consumers, manufacturers, distributors… and graphic designers. The form, clarity, creativity, authenticity, and originality of the packaging play an important role in… Read More
Embrace your Messy Creativity
The creative process is both fascinating and infuriating. Most of us work at the mercy of creative inspiration, thriving on days when ideas flow naturally and everything is clicking while scuffling on days when ideas border on extinction and everything is a struggle. While we’ve provided lots of helpful advice on this blog for overcoming… Read More
Design Tips for Advertising: Embrace the White Space
This may singlehandedly be the most difficult subject for a non-designer to address. Not because it’s complex, but to most, the range of answers tend to be confusing. It’s assumed that common practice is to fill available space because ‘real estate’ can be quite costly, but that could be the worst mistake when designing anything.… Read More
Visual Branding: If You Pay 5 Bucks for a Logo…
Times are tough. Resources are scarce and it’s becoming increasingly difficult to manage cash flow. When I made ‘large’ purchases, which I consider my house; I had to remember that in the long run, it’s an investment that will yield a return down the road. Typically, this is the biggest invest one can make so… Read More
Make it Pretty With Design Principles
People remember 10% of what they hear, 20% of what they read and about 80% of what they see and do according to recent studies at New York University. That is a whole lot of pressure on how pretty marketing materials should be and what people can do with them. It really shouldn’t surprise anyone… Read More