Studies show that it only takes .05 seconds for someone to form an opinion about your website and ultimately, your business. That’s why having a great online presence is so crucial to your business’s success. But how do you know if your website is doing well? Here are the three biggest questions your visitors will… Read More
Tag: Digital marketing
It seems like every six months, there’s a new marketing platform, medium or strategy we need to familiarize ourselves with if we want to stay on top of digital marketing. While this fast-paced environment is fine for businesses that specialize in digital marketing, the average small business owner doesn’t have the time or resources to… Read More
Grow Your Social Media Presence to Full Bloom with 4 Easy Tips
Spring has sprung! The flowers are blooming, the birds are chirping… and your followers are tweeting! Are you an active part of the conversation, or are your social media accounts still hibernating? Now is the time to wake up those dormant accounts! By now, a large majority – even some of the most stubborn laggards… Read More
3 Reasons to Be a Guest Blogger
As the rise of digital media is in full swing, marketers are looking for new ways to get noticed. Pay Per Click, native ads and ads via social media (Facebook / Twitter / Instagram / etc.) are a great way to drive traffic but most users are aware that they’re clicking on an advertisement. There’s… Read More
Part 2: The Evolving World of Inbound Marketing Strategy
Inbound Marketing Strategy refers to the promotional activities that generate traffic to a website or landing page. Inbound is likened to marketing with a magnet. Inbound marketers create interesting, relevant content that draws customers towards the brand. This is the opposite of outbound marketing, where the brand has to ‘push’ out to the customers; think… Read More
3 Types of Online Ads that Don’t Work
I don’t have a background in advertising, but I know this much: Online Ads that drive me away from a website and possibly even a brand, aren’t achieving their purpose. Here are my three top offenders: 1. Floaters: Those annoying ads that follow readers around a page – it’s almost like a game trying to… Read More
How to Stand Out in the Information Overload Society: Email Marketing Part 2
Get People to Actually Read Your Email! Given the state of today’s collective inbox, I’ve made quite a bold promise in that line above. But to deliver on my promise from last time, here it is. The truth is that it’s actually not all that difficult to improve your email open and response rates by… Read More
Direct-Mail Marketing Checklist
It’s no secret that most marketers are relying heavily on digital marketing efforts, namely social media, to land new business. It can be somewhat simple to identify individuals that could be potential customers due to the semi-transparent nature of social media sites like Twitter and LinkedIn, and most importantly, it’s safe from a monetary standpoint… Read More
4 Key Channels for Targeted Direct Marketing
The limitless possibilities of targeting your database may be overwhelming, but if you execute direct marketing using one source it is much more manageable and easy to report on. Whether you use a Customer Relationship Manager (CRM) or a different resource to manage your database, the first step to successful targeting of your customers and… Read More
SEO State of the Union 2015
It’s a word that every marketing-minded person knows but a concept that can be difficult to master given the ever-changing landscape of technology. 2014 was a huge year for SEO and it will be again in 2015. So what do you need to know as we dive deeper into 2015? Dave Lane of Verve offers… Read More
Social Media Marketing: 3 Questions to Ask!
This is not a time to be bashful if you are uncertain or confused about social media. What is it? Who does it? And why it is even done? These are the three most important questions no one wants to ask but everyone should. Here are three basics to help you feel at ease. 1. … Read More
5 Digital Marketing Fixes to Start Your New Year on the Right Foot
We all make New Year’s resolutions! Though the statistics may be bleak with a fail rate of 92%, here are some quick digital marketing fixes to help set you up for the resolution of seeing more success at work in 2015. 1. Friends & Likes: Facebook may often be associated as a personal social network… Read More