Turning a frown upside down has never been as simple as it sounds. Not in person, not online (and not even in art class). In a previous post, we discussed how user-generated content influences consumer behavior. Online reviews on sites like Yelp, Google, Glassdoor and Angie’s List – even your company’s Facebook page – can… Read More
Tag: Digital media
Major Key Alert: Tap into Snapchat to Find Success for your Business
If you missed the pop culture reference in the title of this article, chances are you don’t feel at home with using Snapchat personally or for your business. Today’s generation has become an expert at identifying advertisements and subsequently tuning them out. Pop-up ads and blatant advertising are now things of the past, forcing businesses… Read More
The Hottest Social Media Trends of Summer 2016
Looking for ways to upgrade your marketing efforts this summer? Social media is a great way to boost your marketing outreach and get the most bang for your buck. Although we can’t all go viral with a Chewbacca mask, these trends might just be what your need to get your audience talking. Snapchat Have you… Read More
Personal Networking Strategies in a Digital Age
Building a strong and viable network is something every business professional understands as critical to long term success. The advent of social media platforms and other technologies provides the ability to reach out to virtually anyone to grow that network. While that access has made it easy to rapidly build the network, it has eroded… Read More
4 Ways to Generate More Referral Traffic
Traffic is the essential lifeblood of your online presence and efforts. Referral traffic, responsible for those visitors who come after finding information and a link to your site (and not through a search engine,) is a powerful source that is often overlooked, since there has become such an obsession over SEO. Since referral traffic can… Read More
Is Technology Stressing You Out?
Sometimes where I hear a beep or alert sound, I stop and think, “Is that my phone? A notification on my laptop? My iPod?” In a matter of a decade, our lives have gone from being relatively quiet to being punctuated with beeps, ringtones, alert noises and vibrations that seem to blend together into an… Read More