Turn Negative Reviews Into Positive Experiences With These 5 Tips

Turning a frown upside down has never been as simple as it sounds. Not in person, not online (and not even in art class). In a previous post, we discussed how user-generated content influences consumer behavior. Online reviews on sites like Yelp, Google, Glassdoor and Angie’s List – even your company’s Facebook page – can… Read More

Major Key Alert: Tap into Snapchat to Find Success for your Business

If you missed the pop culture reference in the title of this article, chances are you don’t feel at home with using Snapchat personally or for your business. Today’s generation has become an expert at identifying advertisements and subsequently tuning them out. Pop-up ads and blatant advertising are now things of the past, forcing businesses… Read More