In a world of fast-paced digital content, sometimes it’s best to take the old-school route. Direct mail is a marketing strategy that involves sending a physical letter, package, postcard or brochure to prospects or current customers. Despite being a more traditional marketing option, direct mail pulls impressive results. The average open rate of direct mail… Read More
Tag: Direct-mail marketing
Direct-Mail Marketing Checklist
It’s no secret that most marketers are relying heavily on digital marketing efforts, namely social media, to land new business. It can be somewhat simple to identify individuals that could be potential customers due to the semi-transparent nature of social media sites like Twitter and LinkedIn, and most importantly, it’s safe from a monetary standpoint… Read More