Over the past few months, the practice of “kitting” has become increasingly popular across a number of industries. As people continue to work from home, and events like graduations and tradeshows are pushed to a virtual format, companies and organizations are sending people custom packages or “kits” that include a variety of products as an… Read More
Tag: Direct Mail
In a world of fast-paced digital content, sometimes it’s best to take the old-school route. Direct mail is a marketing strategy that involves sending a physical letter, package, postcard or brochure to prospects or current customers. Despite being a more traditional marketing option, direct mail pulls impressive results. The average open rate of direct mail… Read More
Designed to generate new business, direct mail prospecting campaigns are essential when creating a comprehensive marking plan. Personal and customized, direct mail campaigns are an ideal marketing touch to deliver your message while offering a sample of your work. With numerous email and social media campaigns available, direct mail prospecting campaigns stand out, making it… Read More
How To Make Direct Mail + Promotional Products Work Better Than Ever
In our modern world, overloaded with a barrage of electronic communications at every turn, from email, text messages and Snapchat to people relentlessly hunting Pokemon in your otherwise quiet neighborhood, it may seem counter-intuitive to suggest that direct mail can be more effective than ever… but it is, in fact, true. In a case of… Read More
Marketing Tips and Tricks From Years Past
As the saying goes, old habits die hard. This is somewhat odd considering that habits of our predecessors included using the phone and sending letters instead of email, and making in-person drop-ins instead of large scale marketing campaigns. While it’s understandable that many of today’s conveniences simply weren’t available to those who came before us,… Read More
Tweet at Me: Are Newspapers Becoming Extinct?
Recently, a salesman came by my house trying to sell me a subscription. No matter how great of a salesman he was, I wasn’t buying it… He lost me at ‘newspaper.’ If you ask me, newspapers are a dying method of print. While many forms of print advertising (like direct mail) are still seriously outperforming… Read More
Rethinking Direct Mail, Part 2
In Part 1 of ‘Rethinking Direct Mail,’ I shared three reasons for why direct mail should have a place in your next campaign. Those reasons proved that direct mail works, and provides for a great return on investment (ROI). I promised there were more reasons you should be taking advantage direct mail to improve your… Read More
Rethinking Direct Mail, Part 1
How many emails did you get today? How many did you delete? How many did you actually act on? Chances are that if you are like me, you receive hundreds of email pitches every day. They’re ubiquitous, often poorly targeted “push” messages and, for the most part, not very welcome! So what’s a poor marketer… Read More
Postcards.
We’ve all received them. Many of us have sold them. Lots of us throw them away. A few of us keep them. Many of them get lost in your junk mail. Some of them are effective. Postcards. Utilizing direct mail postcards is not necessarily a bad thing. If done correctly, designed well and has a… Read More
Things to Consider When You’re Considering…
In spite of the inexpensive social and digital marketing options we have today, direct mail is still a very important and successful part of any marketing campaign…if done correctly. According to the Direct Marketing Association (DMA), direct mail campaigns typically receive a 3% to 4% success rate. On the other hand, using dimensional products and… Read More