How many emails did you get today? How many did you delete? How many did you actually act on? Chances are that if you are like me, you receive hundreds of email pitches every day. They’re ubiquitous, often poorly targeted “push” messages and, for the most part, not very welcome! So what’s a poor marketer… Read More
Tag: Direct Marketing Association
Are You Aware of this Email Marketing Secret?
These days any successful marketing program combines print, promotional products and a series of email promotions. This week, I participated in the “What’s Working Now in Email Marketing” session at the Direct Marketing Association (DMA) in Boston where I heard all about the value of the pre-header, along with other valuable email marketing insight. Do… Read More