Email marketing should be a key component of your direct marketing strategy. It’s a personal, economical way to communicate with both prospects and customers, and there are lots of ways to maximize your success with this tactic. Whether you send offers, rewards, reminders, or educational material, here are four (and a half) quick ways to… Read More
Tag: Direct marketing
4 Key Channels for Targeted Direct Marketing
The limitless possibilities of targeting your database may be overwhelming, but if you execute direct marketing using one source it is much more manageable and easy to report on. Whether you use a Customer Relationship Manager (CRM) or a different resource to manage your database, the first step to successful targeting of your customers and… Read More
Rethinking Direct Mail, Part 1
How many emails did you get today? How many did you delete? How many did you actually act on? Chances are that if you are like me, you receive hundreds of email pitches every day. They’re ubiquitous, often poorly targeted “push” messages and, for the most part, not very welcome! So what’s a poor marketer… Read More