Listening or Hearing

Many people would describe listening and hearing as synonymous. Merriam Webster defines hearing as “the process, function or power of perceiving sound.” They also define listening as “the ability to hear something with thoughtful attention.” Out of these two definitions, there is a winner when it comes to a business setting.  Listening is the better… Read More

3 Facebook Marketing Strategies to Boost Your Online Presence

At the beginning of this year, Zuckerberg introduced a major shift to Facebook’s algorithm. In the past, Facebook’s algorithm favored relevant content so that users could find helpful articles. Today, the algorithm favors relevant content that is engaging and interactive so that Facebook users can create more meaningful social interactions. What does this mean for… Read More