Before the dawn of man… (the early ’90s) I remember when I got my first e-mail address. It was through my college back in the early days of the “information superhighway”. My address was “s” (for student) and then my student number followed by “@ysu.edu”. (Go Penguins!) E-mail was relatively new and I remember explaining… Read More
Email address
Enough with the Email…Pick Up the Phone!
It seems that everyone wants to send an email or worse yet, a text message, rather than pick up the telephone and talk to someone. Certainly that is the case with those who are younger and relatively new to the workforce. Yet I find it also to be the case with the vast majority of… Read More
How Will Technology Affect Marketing to a Younger Generation?
Over the weekend, I saw a commercial where children were sitting around talking about how much they love to read. Instead of showing them flipping through the pages of an actual book, however, they were holding up Kindles! With recent studies showing that more toddlers can play a computer game (58%) than ride a bike,… Read More