The 5 Commandments of a Successful Email Marketing Campaign

Email marketing is broadly defined as emails sent to current or potential customers in the interest of a business in order to encourage growth. It involves making use of emails to send ads or confirmations, build loyalty and trust, solicit sales or donations, and to increase brand awareness. With the over saturation of inboxes across… Read More

How to Stand Out in the Information Overload Society: Email Marketing Part 1

Email has become the bane of modern society’s collective existence, as we’re all overwhelmed with it. It’s hard to believe that there was a time when we got excited to have something, anything in our inbox… So much so, that AOL made an auditory declaration of joy, “You’ve Got Mail!” Think we’re in the Information… Read More

4 Steps to Sell via Email without Being ‘Salesy’

The statistics all show that email marketing is still the most valuable tool for direct selling online. After all, almost everyone has email – not everyone is on Facebook, Twitter, Instagram, etc. And, most everyone has conducted some type of business transaction via email. Whether it’s purchasing something directly from an email offer, or negotiating… Read More