Marketing may continue to change and evolve, but by focusing on the marketing lessons learned in 2018, you can use that information to form your 2019 marketing plan.
Tag: Email marketing
Marketing Through the Ages – Email
Coworkers of mine over the years have been entertained by stories from the early part of my career when I designed phone book ads. Not just because of the stories themselves, but also because I always begin them the same way; “Back in the dark ages, when there were phone books…” Indeed, some of my… Read More
The 5 Commandments of a Successful Email Marketing Campaign
Email marketing is broadly defined as emails sent to current or potential customers in the interest of a business in order to encourage growth. It involves making use of emails to send ads or confirmations, build loyalty and trust, solicit sales or donations, and to increase brand awareness. With the over saturation of inboxes across… Read More
How to Stand Out in the Information Overload Society: Email Marketing Part 2
Get People to Actually Read Your Email! Given the state of today’s collective inbox, I’ve made quite a bold promise in that line above. But to deliver on my promise from last time, here it is. The truth is that it’s actually not all that difficult to improve your email open and response rates by… Read More
4 Easy Ways to Win with Email Marketing
Email marketing should be a key component of your direct marketing strategy. It’s a personal, economical way to communicate with both prospects and customers, and there are lots of ways to maximize your success with this tactic. Whether you send offers, rewards, reminders, or educational material, here are four (and a half) quick ways to… Read More
How to Stand Out in the Information Overload Society: Email Marketing Part 1
Email has become the bane of modern society’s collective existence, as we’re all overwhelmed with it. It’s hard to believe that there was a time when we got excited to have something, anything in our inbox… So much so, that AOL made an auditory declaration of joy, “You’ve Got Mail!” Think we’re in the Information… Read More
Maximizing the Open Rate of Your Marketing Emails
When you’re sending out an email of any type, be it a communication to a large group of contacts, or a personalized message to one individual, you will inevitably have the same thought cross your mind at some point before you hit “SEND.” Will [insert name(s) here] open/read this email? It’s a good question to… Read More
5 Simple Rules to Email Etiquette
We can connect instantly with almost anyone in today’s fast-paced world. A quick Google search can find most people’s email addresses. Although it’s not fool proof, sending new contacts email messages is one of the easiest and least intrusive ways to make contact. On the other hand, talking on the phone may have a bigger… Read More
Seven Tips for Successful Email Marketing
Developing email marketing campaigns can be stressful. You spent long periods of time designing an email, proofed every word for hours and spent days coming up with the best subject line you could think of. Now once the email goes out, you look at your analytics report and notice that the open rate isn’t what… Read More
4 Steps to Sell via Email without Being ‘Salesy’
The statistics all show that email marketing is still the most valuable tool for direct selling online. After all, almost everyone has email – not everyone is on Facebook, Twitter, Instagram, etc. And, most everyone has conducted some type of business transaction via email. Whether it’s purchasing something directly from an email offer, or negotiating… Read More
Enough with the Email…Pick Up the Phone!
It seems that everyone wants to send an email or worse yet, a text message, rather than pick up the telephone and talk to someone. Certainly that is the case with those who are younger and relatively new to the workforce. Yet I find it also to be the case with the vast majority of… Read More
Email Marketing: How to Avoid Opening A Can of Spam Worms
No one likes to be called names. In marketing, one of the worst imaginable is the dreaded “S” word: spammer. In an age where email is one of the most common mediums to market a business, it is important to remember that email can be a fun, creative way to promote your company as long… Read More