Before the dawn of man… (the early ’90s) I remember when I got my first e-mail address. It was through my college back in the early days of the “information superhighway”. My address was “s” (for student) and then my student number followed by “@ysu.edu”. (Go Penguins!) E-mail was relatively new and I remember explaining… Read More
Email marketing is a highly effective tactic to gain attention to your brand. But without an engaging subject line, your email marketing campaign won’t get your very far. Proforma offers these tips to help you craft a subject line that will capture an audience and hopefully increase your open rates. 5 Tips for Email Marketing… Read More
Collect $15 Million: The Latest Scam
Just last week, I was awarded $15 million from the United Nations Secretary General. Apparently, the African government was supposed to pay me my long overdue funds, but because of corruption and busy schedules, the Secretary General was unable to take action sooner. All I need to do to get my money now is provide… Read More
Marketing Through the Ages – Email
Coworkers of mine over the years have been entertained by stories from the early part of my career when I designed phone book ads. Not just because of the stories themselves, but also because I always begin them the same way; “Back in the dark ages, when there were phone books…” Indeed, some of my… Read More
Begin the New Year by Using a Better Close to Your Emails
We spend a lot of time using emails each day. In fact, a report from 2012 suggests that the average email user writes 40 messages each day and spends about 28% of the work day managing emails in general. Writing so much so often can make us seasoned vets when it comes to crafting a… Read More
I have a lot of email subscriptions, and while I don’t necessarily want to unsubscribe from them all, I’ve always wished there was a way to manage all of your subscriptions, to avoid having to scan and delete numerous emails a day. A cluttered inbox was making me less productive. Then I found Unroll.me, a… Read More
6 Ways to Write Killer Email Subject Lines
Email still trumps social media when it comes to business transactions. After all, everyone has done some type of business via email. Almost everyone has made a purchase following an email. The same cannot be said for social media. Just by the simple nature of social as a communication channel, it has not been used… Read More
Do You Follow Through?
In this modern age of technology it’s super easy to communicate with people. Most of us have smartphones and are able to access emails and messages almost instantly. However, for as easy as it is to receive and disseminate information, it’s become just as easy to ignore it and not send a response. Not everyone’s… Read More
4 Steps to Sell via Email without Being ‘Salesy’
The statistics all show that email marketing is still the most valuable tool for direct selling online. After all, almost everyone has email – not everyone is on Facebook, Twitter, Instagram, etc. And, most everyone has conducted some type of business transaction via email. Whether it’s purchasing something directly from an email offer, or negotiating… Read More
Enough with the Email…Pick Up the Phone!
It seems that everyone wants to send an email or worse yet, a text message, rather than pick up the telephone and talk to someone. Certainly that is the case with those who are younger and relatively new to the workforce. Yet I find it also to be the case with the vast majority of… Read More
Are LinkedIn Endorsements Relevant?
A while back I did a little experiment to see if reciprocity fuels the LinkedIn endorsements section – and my findings were that you won’t get endorsements simply by endorsing others. However, my contemplation of this newer feature of LinkedIn didn’t stop there. I asked myself, are the endorsements simply just garbage? Do they hold… Read More
Business Etiquette: Four Office Communication Pet Peeves
I try very hard not to enrage people, and I think most sane human beings share that goal. But we all unintentionally do things that make each other go “argh.” Here are four office communication faux pas, in no particular order, that tend to put me in a bad mood: 1) The Impromptu Information Dump… Read More