With the holidays and New Year approaching, it’s safe to assume that the last thing on anyone’s mind is sending emails. The holidays, however, provide a great chance for you to not only boost your end-of-year sales but also an opportunity for you to step back and make plans for how your email campaigns can… Read More
Timing is Everything
For most events in life— whether it’s when to propose, at what time to take food out of the oven or when to hit the brakes when you are swiftly approaching a red light — timing is everything. What many companies fail to realize, however, is that timing also plays a key role when it… Read More
Thank You Mr. Evans!
I once championed a multi-state letter writing campaign to Bob Evans to bring back their multi-grain pancakes. Those things were amazing. I did not even need syrup or butter to eat them. When they took them off the menu I had to make the choice of whether I was going to cry or try to… Read More
Mind Your Manners
When I watch an older movie that is set in an office building, I always catch myself doing a double take. Without fail, my eyes always scan the television screen for signs of personal computers or laptops until I realize that having these pieces of technology are still relatively new. Specifically, the use of email… Read More