Last semester, I took a sports promotion and fan engagement class that focused on how professional sports teams can leverage social media to engage their fans. The majority of the topics that we covered can be applied to any organization’s use of social media. Whether it is a few posts or a full-blown campaign, the… Read More
Tag: eMarketing
4 Surefire Ways to Boost Your Online Marketing Efforts
Along the same lines of, “It’s not what you say, it’s how you say it,” your online marketing efforts sometimes need to be reminded of this. It’s easy to get caught up in a frenzy of all the tactical to-dos in marketing a website, service or product, but taking a step back to make sure… Read More