Last semester, I took a sports promotion and fan engagement class that focused on how professional sports teams can leverage social media to engage their fans. The majority of the topics that we covered can be applied to any organization’s use of social media. Whether it is a few posts or a full-blown campaign, the… Read More
Setting Customer Expectations: Does Your Policy Always Make Sense?
There is a local restaurant that offers a great sushi happy hour. The sushi is fresh and made upon order. The service is prompt and attentive. The prices are beyond reasonable, especially considering the variety offered. I have been there many times, with various people. Last week, on yet another cold day, we decided to… Read More