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Tag: Evelyn Lauder

Breast Cancer

How Social Media Raised the Bar on Breast Cancer Awareness

  National Breast Cancer Awareness Month was founded in 1985, but it was only in 1993 that Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, established the pink ribbon as its symbol. Ever since then, October has turned into a “pink” month, with ribbons and limited edition pink items showing up in… Read More

Posted 10 years ago July 15, 2013
By Leslie Bissell
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