In the experiential marketing world, missing a deadline, even by mere hours, is missing the event. Most clients in this particular industry are exclusively event driven with decisions being made last minute and contracts and sponsorships signed in the eleventh hour. Once the ink hits the paper, things move quickly and that’s where we come… Read More
Tag: event marketing
Modeling the Hollywood Sales Funnel
Hollywood has this one down — create huge buzz, anticipation and excitement for an event (a movie opening,) resulting in a starving crowd lining up to fork out between $10-$15 per ticket without thinking twice. Now, consider these counter-intuitive points: -If the movie in our scenario is a comedy, the funniest clips have already been… Read More