Although most companies value meeting customer expectations as a priority, many do not invest the time and resources in investigating what customers have come to expect. The gap between actual consumer expectations and the company’s perceptions of the customers’ expectations can lead to lower levels of customer satisfaction and product / service performance. This is especially true in the services industry due to the intangible nature of the service being provided.
If I do say so myself, I was the BEST little sister. My siblings are 6 and 7 years older than me. While they were in High School, whenever it was report card time, I would literally run home from school on Fridays so that I could intercept their report cards before my folks got… Read More