When it comes to marketing and advertising, I’ve seen more ads targeting the experience you’ll get from using the product, rather than the product itself. For example, Starbucks unveiled new ads not too long ago, and there’s not one mention of the products that you’ll purchase at Starbucks. Why is that? Starbucks knows that we’re… Read More
Tag: Experience
Opening Day: A Fresh Start for Both Baseball and Your Business
Back in October 1995, my youngest brother was about to turn five and at the same time, caught Indian fever. Cleveland Indians fever, that is. Our hometown baseball team had made the World Series for the first time in more than 40 years and my brother, along with the whole city, was rooting and hoping… Read More
The 3 P’s of Tradeshows
I went to my first big tradeshow while in graduate school. I was staying on the 16th floor of a high rise hotel in Colorado when the fire alarm went off at 2am. I took it seriously enough to get out of bed and walk down 16 flights of stairs. While standing out in the… Read More
Career Fair Tips for Employers
Over the past few months, I’ve had several people ask me about career fairs. These individuals have never attended a career fair, so they wanted to ask me about my experience. Although I’ve attended a couple of career fairs as a job seeker, I’ve attended more as an employer looking to hire candidates. I’ve attended… Read More
Take a Creative Approach to Problem-Solving
“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” – George Lois When we approach new challenges, we’re often held back by past experience. We expect everything to fit neatly into categories and this can lead to a pretty narrow focus of our options for solving new… Read More
Recent College Grads Can Make an Impact; Here’s Why!
As employers, it’s important to hire the best and brightest candidates you can possibly find. Are you having trouble identifying qualified and experienced candidates to fill your open positions? Have you considered hiring college students or recent graduates? Many students and recent graduates have great skills and knowledge, but are having trouble finding decent jobs.… Read More
Tell Me A Story
From our humble beginnings, human beings have loved a good story. Stories have the power to entertain, teach, inspire and even persuade. You know what else they can do? Bring much-needed life and levity to a proposal or presentation. We often receive formal Requests for Proposals (RFPs) with rigid rules, formatting requirements and a ridiculous… Read More
When Rubber Hits the Road: Resume Advice You Can’t Afford to Miss
Image courtesy of MyResumeBear1’s photostream Building on my previous blog on what I look for in a cover letter, the next step is the resume. I receive resumes on a daily basis. No two resumes look the same since they are in different formats, but I always look for the same content on each and… Read More