3 Facebook Marketing Strategies to Boost Your Online Presence

At the beginning of this year, Zuckerberg introduced a major shift to Facebook’s algorithm. In the past, Facebook’s algorithm favored relevant content so that users could find helpful articles. Today, the algorithm favors relevant content that is engaging and interactive so that Facebook users can create more meaningful social interactions. What does this mean for… Read More

Crisis Management in Social Media: Identifying a Crisis

In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More

4 Ways to Promote Yourself as a Valuable New Hire Through Social Media

In this day and age, most people have some form of a social media account. This includes your potential employers. They too have the ability to sit down and scroll through your accounts, unveiling all of those boring vacation pictures. Aside from following the obvious rules (e.g. don’t post lewd pictures, too much vulgarity or… Read More