At the beginning of this year, Zuckerberg introduced a major shift to Facebook’s algorithm. In the past, Facebook’s algorithm favored relevant content so that users could find helpful articles. Today, the algorithm favors relevant content that is engaging and interactive so that Facebook users can create more meaningful social interactions. What does this mean for… Read More
Tag: Facebook
What Facebook’s ‘Algorithm Overhaul’ Means for Your Business’s Facebook Page
Last week Facebook announced that they will be overhauling their entire algorithm that decides what goes on any given user’s newsfeed. The social network has decided it needs to go back to its roots of being exactly that, a social network. According to the New York Times, this means that users can now expect to… Read More
Social Media Planning in 5 Steps
When you begin to evaluate your current business plan to review the highlights of the year and progress made, you should assess your social outreach. Social media tactics should be a component of every business plan underway today and the ability to keep your name at the forefront can effectively contribute to growth and client… Read More
Why Instagram is Selling Ads like Hot Cakes
Instagram is an online photo-sharing app that lets you share your life through photos with friends. I use the app to snap and post random photos throughout my day. I also use it to look at fashion and design inspiration from brands and personalities that I follow. Scrolling through my Instagram feed has become an… Read More
Crisis Management in Social Media: Identifying a Crisis
In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More
The Social Business Battle of Youth vs. Discipline
The conversation often starts the same. They come up to me after I’ve just delivered a talk on getting serious about social media for their businesses. They’re incredibly excited about the possibilities of the scope and reach of it all, and they get it, they’re going all in. But then, it sours from there. I… Read More
5 Apps to Help You Get the Most Out of Your Social Media
In today’s somewhat over saturated marketplace, there are many social media apps right at your fingertips. Not only do you have the original apps for each social media platform, but there are apps that help you utilize each platform as effectively as you can. Here is a list of my top five apps to help… Read More
Can a Boss and an Employee be Friends?
Have you ever hired an employee and thought, “This is a really cool person, we could be friends outside of work!”? Before you start planning happy hour or want to introduce him or her to your significant other, there are a few key things to consider. Can you truly be a boss? – A boss… Read More
4 Ways to Promote Yourself as a Valuable New Hire Through Social Media
In this day and age, most people have some form of a social media account. This includes your potential employers. They too have the ability to sit down and scroll through your accounts, unveiling all of those boring vacation pictures. Aside from following the obvious rules (e.g. don’t post lewd pictures, too much vulgarity or… Read More
3 Underutilized but Powerful LinkedIn Features
LinkedIn has gone under quite a social transformation in the past 18 to 24 months. While it continues to be the definitive social network for professionals, LinkedIn has introduced more features that make it more social and encourage more interaction. In this article, I’d like to examine some powerful features that LinkedIn offers that are… Read More
Trust As The New Business Currency
When the Internet became available to the mainstream in the mid-90s, information was available but there was not commerce taking place. One of the greatest reasons for this was that the Internet was not a trusted location. Fast-forward to today, and there are still many people who have their qualms about making transactions online. Of… Read More
Keep It Classy, LinkedIn Users.
Before the final semester of my college career began, I took the advice of one of my professors to set up a LinkedIn account. Unlike a few of my peers who started a race to see who could gain more connections and used LinkedIn similarly to a personal Facebook account, I knew this was one… Read More