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Tag: Focus Groups

Branding

Measuring your Brand’s Effectiveness

Most consumers have a preferred choice between competing brands: Apple and PC, Coca-Cola and Pepsi or Walmart and Target. Given the choice, you’ll always buy from one over the other. There will be exceptions of course. For example, when you’re in a town with a local grocery store chain like Wegmans, Safeway or Heinen’s, but… Read More

Posted 3 years ago October 1, 2019
By Julianne Spataro
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