Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of… Read More
Tag: Fundraising
Does Branded Merchandise Work for Fundraising?
Branded Merchandise: An Effective Medium to Create Awareness and Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorship(s). This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following:… Read More
Help Fight the Good Fight: Fundraising for Breast Cancer Awareness
A couple of years ago, I was cheering on friends running a race when I noticed multiple runners wearing pink shirts, participating in memory of their loved one who had passed away from breast cancer. Although the pink shirts made them stand out, it was the phrase on it (which I later found out is… Read More
Help Fight the Good Fight: Fundraising for Breast Cancer Awareness
Running a race is challenging and inspiring enough, but there’s something to be said about running in memory of a loved one who has passed away from breast cancer. While a family member or friend’s journey has ended, these runners can pick up where that person had left off, helping to fight one of the… Read More