Fun fact – Each day, Google process 40,000 search queries per second (which adds up to something over 3.5 billion searches in 24 hours… 1.2 trillion searches each year). Chances are pretty good you contribute to that 1.2 trillion annually and if you do, chances are also pretty good that you’re not using Google to… Read More
Tag: Google
Google It.
I recently wrote an article discussing key SEO trends to look out for in 2015 and as I did so I found one particular opinion stating that we will begin to see a move away from Google starting this year. Perhaps I’m simply a skeptic with more wool over my eyes than foresight, but I… Read More
Tweet At Me: Are You In Local Business Directories?
Local business directories: Is your company submitted to them? At first glance you may not think there’s much value in them, or think that they cost too much to utilize. However, local business directories, in my opinion, are great online tools for marketing. Sites like Yahoo! Local, Google Places or even YellowPages.com have options for… Read More
Five Steps to Workplace Euphoria
It’s no secret that making employees happy isn’t optional, it’s an outright requirement. College graduates and seasoned job seekers aren’t looking for a place that pays the bills and puts food on the table, they want the kind of work-life balance seen at Google, Apple and beyond. Putting up an office building with… Read More
Proforma Blog Selected by Alltop
We have some very exciting news to share regarding the Proforma Blog. The Blog has been selected as a featured blog by Alltop, an internet leader in social content distribution. Alltop was started by special advisor to the Motorola business unit of Google, Guy Kawasaki. The Proforma Blog can be located in the Work category,… Read More
A Day in the Life, Part 1
When was the last time you surveyed your customers? Do you know their wants, needs, requirements, points of interest, and more importantly, pain points? It’s relatively easy to make assumptions about your customers’ experiences, and most of us do it on a daily basis. But what really makes them tick? If you aren’t sure why… Read More
Can Social Media Hurt your Job Search?
I have a secret to admit…whenever I interview a candidate and think they would be a good fit for an opening I have, I always search the candidate’s name on Google before I submit the candidate to a business owner or hiring manager. I am located in Ohio and responsible for hiring all across the… Read More
Facebook and Google Fight for Search Supremacy
Facebook’s announcement of Graph Search potentially alters the landscape of search engines forever, and their impending supremacy in the search game… that is, if they hit it on the head. You can see here how Facebook explains Graph Search (as well as sign-up for an early invitation). Some are calling it a “game changer” such… Read More
Demystifying Search Engine Optimization
Showing up on the first page of Google has become somewhat of the holy grail for businesses. The process of enhancing and positioning your website so it ranks well in search at Google, Yahoo and Bing is called Search Engine Optimization. While most every business can benefit from SEO and being easily found via online… Read More
Is Your Business Taking Advantage of a Once in a Lifetime Opportunity?
Last Friday, the tech, entertainment and business worlds all took pause to remember Steve Jobs, one year after the passing of Apple’s visionary founder. Fittingly, I’d like to think back to Apple’s ad campaign from a few years back, “There’s an app for that!” That simple phrase alluded to an emerging industry and medium that… Read More
What’s your PIN?
Back in 2005, BlackBerry phones were taking off and I was a brand new college student wielding a cell phone that was so 2001. I was envious of my friends who could ‘BBM’ and check their emails anywhere, at any time. Flash forward to 2012, when my little brother is in college and half of… Read More