Inbound marketing is a very popular (76% of marketers use inbound strategies according to HubSpot) and cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal) method for getting your brand noticed. But what is it? Inbound marketing is a strategy for attracting customers to your products and services via content marketing, social media, search… Read More
Tag: Inbound marketing
Part 2: The Evolving World of Inbound Marketing Strategy
Inbound Marketing Strategy refers to the promotional activities that generate traffic to a website or landing page. Inbound is likened to marketing with a magnet. Inbound marketers create interesting, relevant content that draws customers towards the brand. This is the opposite of outbound marketing, where the brand has to ‘push’ out to the customers; think… Read More
Part 1: Inbound Marketing Basics
Inbound marketing is one of today’s most effective ways to convert strangers into customers and promoters of your business. Since 2006, inbound marketing has been carving a niche for itself among online promotional campaigns. It is a breath of fresh air after years of mundane outbound methods of buying email lists, buying ads, and praying… Read More
Awesome Tricks to Create Highly Shareable Graphic Designs on Social Media
In the fast paced 21st century, judgments and decisions are made in split seconds online. Images, particularly those that are engaging and interactive are an effective means to capture a viewer’s attention much quicker than text alone. As the saying goes, ‘a picture is worth a thousand words’ and that an average human brain processes… Read More
The Evolution of Facebook Notes and How You Can Use Them to Reach More Customers
The year is 2006. Life was different then – the world of social media was still coming out of its infancy stages, with companies simply trying to figure out what social media was and not understanding the power behind these giant social networks. Eight months into the year, Facebook announced the launch of “Facebook Notes”… Read More
How To Buck The Trend of Social Selling Failure for Profound Success
The 2015 State of Inbound report from Hubspot is out, and it’s not pretty if you’re looking at it from a sales perspective. The two biggest eye-openers being: Social selling is still more hype than reality. However, pockets exist where interest is on the rise — notably among executives… Prospecting is the most difficult step… Read More
5 Easiest Ways to Repurpose Your Content
Creating consistent social media content that gets results is somewhat of an art form. It takes time and effort to get really good at it, but a skill that is almost universal, across the board for those who excel in social media marketing, is that nearly all learn how to effectively repurpose their content. While… Read More
The 6 Cardinal Rules of Social Media Marketing
You’ve finally set up a social media account for your business; that’s great! You’re taking a step in the right direction but your work isn’t quite done yet. Developing a successful social media presence takes some creative effort; understanding how to generate content your audience enjoys while keeping your brand top of mind is key… Read More
9 Simple Tips to Tighten Up Social Media Channels
Whether you work for a small business or are the community manager for a large corporation executing social media strategy, you are likely managing several social media profiles across multiple channels. With so much activity on the go, here are nine ways that you can squeeze the most juice from Facebook, LinkedIn, Pinterest, Instagram and… Read More
With Web Design, Less is Often More
People love bells and whistles. It’s why so many of us wind up with more expensive mortgages, car payments and cell phone bills than we initially intended. Sizzle sells. But in this age of intense interactivity and relentless hyperactivity, one design truth remains: Simple is beautiful, especially when it comes to web design. The fight… Read More
What it Takes to Get Your Content Noticed
You’ve just written an awesome article that is loaded with interesting information that you know will be useful to your audience. But once you post it, you hardly get any traffic to look at your work. What gives? Just because you have great content to share, it doesn’t mean that people will give you the… Read More
3 Proofreading Exercises That Get Results
Even skilled writers are susceptible to typos and grammatical errors. The best way to avoid these mistakes is to carefully proofread your work. If you have an important document to submit or content piece to publish, I recommend taking a few extra moments to proofread your writing in the following ways before considering it “final”:… Read More