inbound marketing it works

Get Noticed with Inbound Marketing

Inbound marketing is a very popular (76% of marketers use inbound strategies according to HubSpot) and cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal) method for getting your brand noticed. But what is it? Inbound marketing is a strategy for attracting customers to your products and services via content marketing, social media, search… Read More

Part 2: The Evolving World of Inbound Marketing Strategy

Inbound Marketing Strategy refers to the promotional activities that generate traffic to a website or landing page. Inbound is likened to marketing with a magnet. Inbound marketers create interesting, relevant content that draws customers towards the brand. This is the opposite of outbound marketing, where the brand has to ‘push’ out to the customers; think… Read More

Awesome Tricks to Create Highly Shareable Graphic Designs on Social Media

In the fast paced 21st century, judgments and decisions are made in split seconds online. Images, particularly those that are engaging and interactive are an effective means to capture a viewer’s attention much quicker than text alone. As the saying goes, ‘a picture is worth a thousand words’ and that an average human brain processes… Read More

The Evolution of Facebook Notes and How You Can Use Them to Reach More Customers

The year is 2006. Life was different then – the world of social media was still coming out of its infancy stages, with companies simply trying to figure out what social media was and not understanding the power behind these giant social networks. Eight months into the year, Facebook announced the launch of “Facebook Notes”… Read More

9 Simple Tips to Tighten Up Social Media Channels

Whether you work for a small business or are the community manager for a large corporation executing social media strategy, you are likely managing several social media profiles across multiple channels. With so much activity on the go, here are nine ways that you can squeeze the most juice from Facebook, LinkedIn, Pinterest, Instagram and… Read More