Simple Content Repurposing Strategies You Can Implement Immediately Oh, the challenge of the modern marketer — fresh content, fresh content! It’s actually a pretty simple concept, but many businesses just refuse to put in the sweat equity required to pull some results, which all comes down to creating regular content. The biggest reason for this… Read More
Tag: Inbound marketing
Finding Inspiration and Motivation When You’ve Hit a Wall
We’ve all been there: staring at the blank page, the blinking cursor beckoning us to get started. But we’re paralyzed by writer’s block and nothing comes out. It seems the longer you glare at the empty document, the harder it becomes to begin. What to do when writer’s block strikes? Today, I’m sharing five ideas… Read More
Writer’s Block? 3 Things Great Writers Do Every Day
I do a fair amount of writing in both my professional and personal lives; I also edit for many colleagues and friends. It always bums me out when someone says they’re not a good writer, as though it’s a naturally given talent. Anyone can learn to become a good writer—or even a great writer if… Read More
6 Steps to Getting the Most Out of Your Content
Blog content production for content marketing’s sake feels like the hard work where many of us spend the most time. The truth is that the promotion side is actually more important, since our content is only useful when others consume it. If you’re not getting the traction that you want in your content marketing efforts,… Read More
3 Reasons Why Context Is Queen and Content Marketing Can No Longer Be Ignored
The rise and growth of content marketing has virtually transformed the way that businesses interact with their prospects, customers and clients online. It has changed the expectations of what type of information can and should be available from businesses and it has empowered the consumer. And for all of this, context has become a very… Read More
If You Can’t Beat ‘Em, Join ‘Em!
It seems like all anybody involved in marketing wants to talk about these days is social media- how you can use Facebook, Pinterest, LinkedIn, etc. to actively connect with your audience and build your brand. But it can start to feel like a full-time job, just trying to keep up with what trends are current… Read More