Let me clarify first, this is not an Apple bashing party. I own an iPhone® amongst other Apple products and have for many years. I love my phone. But my real question is how did I come to feel so strongly about my phone and Apple’s products in general? What makes me keep buying theirs… Read More
Tag: Innovation
Back to the Retro Brand Future!
Conventional marketing wisdom seems to focus on the fact that innovation is king, and we should always be striving for that next big bright shiny new idea. Except, it seems, when it comes to branding. Going retro is hardly the newest trend (just ask my boyfriend- thanks to Air Jordan’s retro re-releases, his shoe collection… Read More