I’ve been teaching LinkedIn sales and marketing techniques and methodologies (and overall social sales strategies) for nearly 10 years now. I’ll be so obvious to state that a lot has changed during this time, but perhaps more importantly, even more has stayed the same. I recently got an email with questions from one of the… Read More
Improve your LinkedIn Profile in Six Steps
Whether you’re looking to land that next big prospect or excited to jump back into the job market, LinkedIn can be a useful tool for prospecting customers or landing a dream job. While it’s easy to set up a basic LinkedIn profile, in order to truly shine, there are a few steps you need to take… Read More
Do You Follow Through?
In this modern age of technology it’s super easy to communicate with people. Most of us have smartphones and are able to access emails and messages almost instantly. However, for as easy as it is to receive and disseminate information, it’s become just as easy to ignore it and not send a response. Not everyone’s… Read More
The Social Business Battle of Youth vs. Discipline
The conversation often starts the same. They come up to me after I’ve just delivered a talk on getting serious about social media for their businesses. They’re incredibly excited about the possibilities of the scope and reach of it all, and they get it, they’re going all in. But then, it sours from there. I… Read More
Consider the Outcome: Move AWAY From The Keyboard!
Some of you may have heard about the recent backlash a Cleveland job bank operator received for a nasty LinkedIn email she sent in response to a new-to-the-Cleveland-workforce job seeker, who was merely looking for some guidance and connections. The email made such an impact on the social media community that it gained national attention.… Read More
5 Ways SlideShare Can Grow Your Audience
The convergence of visual content and a changing SEO landscape can lead to a few certain realizations. One of those is that these trends continue down a deeper path, and that the old tricks just aren’t going to cut it anymore. Luckily, some real winners have been born out of the changes and trends, with… Read More
3 Underutilized but Powerful LinkedIn Features
LinkedIn has gone under quite a social transformation in the past 18 to 24 months. While it continues to be the definitive social network for professionals, LinkedIn has introduced more features that make it more social and encourage more interaction. In this article, I’d like to examine some powerful features that LinkedIn offers that are… Read More
Keep It Classy, LinkedIn Users.
Before the final semester of my college career began, I took the advice of one of my professors to set up a LinkedIn account. Unlike a few of my peers who started a race to see who could gain more connections and used LinkedIn similarly to a personal Facebook account, I knew this was one… Read More
Sharing is Caring – Especially When You Credit Your Original Source
Four Tips to Keep in Mind When Sharing Content Via Social Media I think I was about five years old when I got caught committing my first (and from what I can remember to be my only) crime. My mother and I had been walking through the aisles of our local grocery store and… Read More
Are LinkedIn Endorsements Relevant?
A while back I did a little experiment to see if reciprocity fuels the LinkedIn endorsements section – and my findings were that you won’t get endorsements simply by endorsing others. However, my contemplation of this newer feature of LinkedIn didn’t stop there. I asked myself, are the endorsements simply just garbage? Do they hold… Read More
A Day in the Life, Part 1
When was the last time you surveyed your customers? Do you know their wants, needs, requirements, points of interest, and more importantly, pain points? It’s relatively easy to make assumptions about your customers’ experiences, and most of us do it on a daily basis. But what really makes them tick? If you aren’t sure why… Read More
Tweet at Me: Are Business Cards Necessary?
Business cards. Are they even necessary nowadays? In an era of smartphone users and social media, when you meet someone face-to-face, is a paper exchange even needed? Let’s think about this for a second. Say I meet someone at a business function and we want to swap information. I’m guessing we both have smartphones, social… Read More