Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of… Read More
Tag: Logo’d apparel
Think Outside of the…Left Chest
In 2011, the North American apparel market grew by 4%, with total dollar sales reaching $199 billion. (NPD Group, Inc.) Apparel has always been a status symbol for many North Americans and that’s not going away anytime soon. Take advantage of this trend by using apparel as one of your promotions! It’s important to keep… Read More