At the beginning of every year, thousands of articles appear about the upcoming design trends destined to boom into our existence. Anything from fashion, technology, architecture, graphics and more, we’re pumped with what’s supposed to be our near future experiences. Some of these expected trends appear while others never seem to take flight, no matter… Read More
Tag: Logos
7 Steps to a Successful Logo Design
Where do all the awesome logos of the world come from? They often begin as nothing more than an abstract idea bouncing around inside a client’s head. Then, almost by magic, these ideas are transformed into a completed mark, proudly emblazoned on jackets, hats, business cards, websites and so much more. What steps are taken… Read More
What Marching Band Taught Us About Branding
It was the fall of my senior year in high school when our marching band was requested to perform at a very important event. On short notice, we loaded all our gear on to buses and took off for a nearby regional airport. Upon arrival, our buses and the members of the band were searched… Read More
Visual Branding: If You Pay 5 Bucks for a Logo…
Times are tough. Resources are scarce and it’s becoming increasingly difficult to manage cash flow. When I made ‘large’ purchases, which I consider my house; I had to remember that in the long run, it’s an investment that will yield a return down the road. Typically, this is the biggest invest one can make so… Read More