This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the… Read More
Tag: Marketing and Advertising
For the Love of Swag: Non-Profits
Non-profits are like any other business in that they need to promote themselves, what they do and the services they offer. However, unlike traditional businesses, funds are usually limited or low so it is especially important to be selective about the promotional items you select. T-shirts help identify volunteers and increase your visibility in the community. Shirts… Read More
Attention is the New Currency: Think Differently
According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span… Read More
Stop me if you’ve heard this one…
While it might seem intimidating, there are plenty of compelling reasons to take a stab at using humor to engage your audience. You remember people, commercials, brands that make you smile. Laughter creates connections. Laughter also releases endorphins, the feel-good chemical that reduces pain and relieves stress. Making someone laugh literally makes them feel good.… Read More
Why Brand Identity Matters
In the business world we are sometimes reminded that we are not always selling our product, but often we are selling our brand. It is a simple idea that has only become more relevant over the years as powerful brands such as Apple®, Nike® and Disney® have shown time and time again just how far… Read More
7 Small Commitments for a Big Year: Test a New Marketing Strategy Every Month
In my last blog post, I shared the importance of reevaluating your goals and mission statement at the start of the New Year. By doing so, you’ll have a refreshed view of your business and a better understanding of why you’re doing what you do. Once you have thoroughly revised your goals and mission statement,… Read More
Tweet At Me: Are You Annoying Your Facebook Friends?
A while back I read this article which outlined the ‘7 ways to be insufferable on Facebook’. It was quite the eye-opener, as I came to the realization that just about everyone is guilty of these ‘7 deadly Facebook sins,’ myself included, and that if most people stopped these kinds of posts, Facebook would be… Read More
Preparing Before, During and After for Tradeshows
When preparing to go to a tradeshow – either as an attendee or as an exhibitor – most people focus on what will go on at the event itself. Attendees may think about the booths they want to visit, and exhibitors may focus on the giveaways they want to have on-hand. But it’s important for… Read More
The Best Ways to Successfully Engage Your Customers
Sales is not for the faint of heart. You have to be a ‘go-getter,’ someone who is determined, who is always working to find the next opportunity and who can overcome objections. Along with that drive to be successful, a great salesperson also needs to be engaging. If you can capture the attention of your… Read More
Jess’ How To… Use Promotional Products as Business Cards
Chances are you have a business card with you right now, either your own or someone else’s. They are one of those business staples that have been and always will be a valuable business tool. However, this doesn’t mean they have to remain the same rectangular 3.5” x 2” card stock that you’ve seen… Read More
Improve Marketing Response Rates in Four Steps
Have you ever seen a television commercial that left you scratching your head thinking, “What the heck was that even about!?” Interestingly enough, there’s a technical name for those ads — it’s what we call “bad marketing” or “wasted ad dollars.” Sorry if this crushes the hopes and dreams of the creatives out there, but… Read More
Upcoming Tradeshows – Are You Ready?
Tradeshow activity ramps up in the fall. With a significant investment in the booth, promotional materials and staff, it’s more important than ever to ensure a good return on this investment. Here are some tips to consider as you develop your strategy for a productive outcome. 1) Attend Tradeshows that are Relevant to Your Customer… Read More