Around this time three weeks ago, I was eagerly standing in line with my boxed lunch waiting for the next session to start on the first day of the Content Marketing World conference. To kill time, I began inspecting my name badge hanging around my neck, examining the sticker that is somehow capable of tracking… Read More
Tag: Marketing Automation
The Power of Print Marketing Integration
Integrated marketing has come a long way thanks to technology solutions such as marketing automation. Marketing automation platforms allow marketers to quickly, easily and seamlessly send continuous marketing touches, both digital and physical, in a more intelligent manner. In theory, marketing automation makes life that much easier for those of us who are trying to… Read More
Build Strong Customer Relationships: More than Just A Marketing Automation Initiative
Like many of you, I’ve been sold to my entire life and, like many of you, I’ve been on the receiving end of some intriguing customer-facing marketing initiatives from companies I’ve done business with in the past. As a marketing-oriented person, it’s become painfully obvious to me when a business is reaching out to me… Read More