The Power of Print Marketing Integration

Integrated marketing has come a long way thanks to technology solutions such as marketing automation. Marketing automation platforms allow marketers to quickly, easily and seamlessly send continuous marketing touches, both digital and physical, in a more intelligent manner. In theory, marketing automation makes life that much easier for those of us who are trying to… Read More

Build Strong Customer Relationships: More than Just A Marketing Automation Initiative

Like many of you, I’ve been sold to my entire life and, like many of you, I’ve been on the receiving end of some intriguing customer-facing marketing initiatives from companies I’ve done business with in the past. As a marketing-oriented person, it’s become painfully obvious to me when a business is reaching out to me… Read More