Building and sustaining a brand from the ground up can very difficult and labor intensive. Getting your name out there can feel like an impossible task, especially in an economy crowded by many people selling the same services or goods that you do. So how do you differentiate yourself? What makes you any better than… Read More
Tag: Marketing campaign
The 5 Commandments of a Successful Email Marketing Campaign
Email marketing is broadly defined as emails sent to current or potential customers in the interest of a business in order to encourage growth. It involves making use of emails to send ads or confirmations, build loyalty and trust, solicit sales or donations, and to increase brand awareness. With the over saturation of inboxes across… Read More
Things to Consider When You’re Considering…
In spite of the inexpensive social and digital marketing options we have today, direct mail is still a very important and successful part of any marketing campaign…if done correctly. According to the Direct Marketing Association (DMA), direct mail campaigns typically receive a 3% to 4% success rate. On the other hand, using dimensional products and… Read More