Align Your Brand with the Best-of-the-Best

Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More

Specialty Promotional Products Can Leave Lasting Impressions

I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States.  The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products.  On the other hand, coming from my industry means… Read More

Turn Negative Reviews Into Positive Experiences With These 5 Tips

Turning a frown upside down has never been as simple as it sounds. Not in person, not online (and not even in art class). In a previous post, we discussed how user-generated content influences consumer behavior. Online reviews on sites like Yelp, Google, Glassdoor and Angie’s List – even your company’s Facebook page – can… Read More

Starbucks Red Cups: Marketing Genius or Sheer, Dumb Luck?

“I’d rather be lucky than good.” Fortunately for Lefty Gomez, an All-Star pitcher with the Yankees in the 1930s who used this quote throughout his 14-year career, he enjoyed seemingly generous portions of both luck and skill on the baseball diamond while compiling a lifetime 189-102 record and 3.34 ERA. Golfer Gary Player, however, flipped… Read More

Recruiting with Social Media: Still an Untapped Marketing Resource

Are you looking to hire new employees in 2013? If so, how are you going to find these potential candidates? A frequent situation I run into is that employers are not taking advantage of marketing resources for recruiting. Believe it or not, social media is still an untapped marketing resource for many employers…especially when using… Read More