Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More
Tag: Marketing resources
Specialty Promotional Products Can Leave Lasting Impressions
I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States. The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products. On the other hand, coming from my industry means… Read More
Turn Negative Reviews Into Positive Experiences With These 5 Tips
Turning a frown upside down has never been as simple as it sounds. Not in person, not online (and not even in art class). In a previous post, we discussed how user-generated content influences consumer behavior. Online reviews on sites like Yelp, Google, Glassdoor and Angie’s List – even your company’s Facebook page – can… Read More
Grow Your Social Media Presence to Full Bloom with 4 Easy Tips
Spring has sprung! The flowers are blooming, the birds are chirping… and your followers are tweeting! Are you an active part of the conversation, or are your social media accounts still hibernating? Now is the time to wake up those dormant accounts! By now, a large majority – even some of the most stubborn laggards… Read More
3 Reasons to Implement A Call to Action Marketing Strategy
As the disciplines of sales and marketing become more intertwined thanks to modern age of instant connectivity, we find that there’s a need now more than ever to ensure that marketing initiatives have a strong call to action marketing strategy. Many times we see that brands are incredibly active with both digital marketing as well… Read More
Brand Awareness: Creating the Most Effective Content
What kind of content is most effective for prospects in the AWARENESS stage of the funnel? If your goal is to get more traffic to your website and grow your sales funnel, think of ‘great content’ as the ‘magnet’ that is going to draw them in. Content and offers that your prospects need, want and… Read More
Successful Brand Iconography
Brand icons are the visual story teller for a company and almost every successful brand has one. These icons are viewed and immediately give the consumer a glimpse into the brand without requiring a dissertation to understand it. Our brains begin to recall old commercials and past experiences that have built the brand in our… Read More
Create Consistent Tone For Your Brand Messaging
I was passing some time recently by looking at my phone and noticed that my App Store icon had the little red circle with a number, the universal symbol that some of my apps had been updated. Always excited to have the most recent versions of my software, I began the process. Most people probably… Read More
3 Ways to Gain Stronger Brand Control
In the business world, your brand is everything. Its meaning stretches far beyond showcasing your company name and logo. The brand that you create allows the public to know what you stand for and provide, and in order for it to be effective it almost needs to exude its own personality. After all, the more… Read More
Repurpose Content with a New Look, Mood or Context
It’s said if something isn’t broken, don’t fix it, and to me this is 100% true. I won’t argue that one bit. However, certain things do run their course and need to be replaced or reworked. Whether it’s an old marketing campaign that’s been successful in the past, an outdated logo or a long running… Read More
Starbucks Red Cups: Marketing Genius or Sheer, Dumb Luck?
“I’d rather be lucky than good.” Fortunately for Lefty Gomez, an All-Star pitcher with the Yankees in the 1930s who used this quote throughout his 14-year career, he enjoyed seemingly generous portions of both luck and skill on the baseball diamond while compiling a lifetime 189-102 record and 3.34 ERA. Golfer Gary Player, however, flipped… Read More
Recruiting with Social Media: Still an Untapped Marketing Resource
Are you looking to hire new employees in 2013? If so, how are you going to find these potential candidates? A frequent situation I run into is that employers are not taking advantage of marketing resources for recruiting. Believe it or not, social media is still an untapped marketing resource for many employers…especially when using… Read More