“It’s not what you want, but what you need.” While growing up, I’m sure that you’ve heard your parents explain to you the difference between wanting something and actually needing something. It’s an idea that most of us usually frown upon because it has us walking away from something we may have intended to enjoy,… Read More
Tag: Marketing services
7 Small Commitments for a Big Year: Test a New Marketing Strategy Every Month
In my last blog post, I shared the importance of reevaluating your goals and mission statement at the start of the New Year. By doing so, you’ll have a refreshed view of your business and a better understanding of why you’re doing what you do. Once you have thoroughly revised your goals and mission statement,… Read More
Context Marketing: The Future of Marketing
We’ve all been told countless times how important it is to keep the audience in mind when developing our marketing strategies. But with the capabilities of our modern technology, there’s a lot more to it than that. Now, in addition to who we are targeting, we must also start thinking more about the context in… Read More
Make a Lasting Impression with the Almighty Calendar
As a sales and marketing professional, you are always promoting your business. Whether through print advertising, promotional giveaways, digital media and more, you’re constantly trying to get your brand exposed to as many potential customers as possible. Well look no further than what is probably tacked up in your office or on your coworker’s cubicle… Read More
Stop Telling and Start Showing: 4 Tips to Build Authority
You’ve probably heard it over and over again, companies and business professionals claiming they’re different and not like everyone else, implying that they’ll provide better service, cheaper prices or something else that’ll benefit the customer that can’t be found elsewhere. It’s a nice claim to make and although it sounds promising, unfortunately, it’s just not… Read More
Print is Alive and Well!
You’ve heard it for years now – print is dying. But is it really? You still get catalogs, brochures, magazines and other forms of printed communication in your mailbox every day. And let’s face it – you still glance through these items, scanning multiple names and brands on a daily basis. The reality is, if… Read More
Cause-Related Marketing Initiatives Create Awareness
With 1.5 million nonprofit organizations registered in the United States, according to the National Center for Charitable Statistics, corporations can choose from a big list of causes to support. Teaming up with a good cause can benefit any business. It enables co-workers a chance to unite for a greater good, and it provides valuable funding… Read More
5 Tips to Becoming an On-Trend Marketer
Some of the most successful marketing efforts come from capitalizing on trending topics, world events and relatable content. Understanding how to coordinate your marketing efforts with the world around you is a great avenue to getting your customers talking and your brand in the spotlight. In order to be successful in marketing, it’s important to… Read More
Be A Pokémon Go Pro: Catch ‘Em All With These Promotional Products!
A few short weeks ago, my pal Elizabeth shared some valuable marketing lessons we can learn from Pokémon Go. Many of you probably felt inspired to get your game on and find some ways to use this trend to your advantage. Some businesses lucked out and landed PokéStops smack dab in front of their buildings.… Read More
“LIVE IN THE MOMENT”: 5 TIPS FOR USING FACEBOOK LIVE
Facebook Live is one of the hottest trends in social media (who hasn’t heard of Chewbacca mom?). This new Facebook feature allows users to broadcast a live stream and connect with viewers in real-time through live chat. People are finding all kinds of exciting uses for Facebook Live – whether it’s to host a live… Read More
5 Things Pokémon GO can Teach us about Marketing in Today’s World
Over the past week or so, you may have noticed an increase in the number of kids running through your yard talking about PokéStops and Pikachu’s (or who knows, maybe you’ve been running all over trying to catch ‘em all). Pokémon GO has swept the nation and captured the attention of children and adults alike.… Read More
7 Ways To Win At Make Real-Time Marketing
Here in northeast Ohio, we’re still celebrating our Cavs victory over the Golden State Warriors in the NBA finals. I know it was several weeks ago, but give us a break, it’s been a while since we’ve been able to celebrate a national championship. But before over a million people flooded downtown Cleveland for the… Read More