Stacking the Deck for Sales Success in the Age of Information Imbalance

The sales game has changed, significantly, due to the power shift that comes along with consumers having access to unlimited information, reviews and feedback via the internet. Selling to the uninformed always gave sales professionals an upper hand – they were relied upon for basic information that was otherwise unattainable. But that is the sales… Read More

Pin Your Hopes on Success with Pinterest Marketing Strategies

In the vast array of social media platforms, Pinterest is an often overlooked but extremely powerful marketing tool. Ranked as the 5th most popular social networking site, it’s surprising that many businesses are reluctant to incorporate Pinterest into their marketing strategies despite having no hesitations in using lower-ranked platforms such as Instagram (ranked #8). No… Read More

3 Technology Trends Guaranteed to Make a Big Impact with Your Clients

As a sales and marketing professional, there’s no doubt that you’ve had to find creative ways of delivering your brand’s message to prospective and current customers. At times, product driven branding can be a challenge. While it’s well documented that pens, bags and apparel are great vehicles to keep your brand top of mind with… Read More

The 5 Reasons You Need A Public Relations Professional On Your Team

Whether your business is just starting out or you’re looking to expand through the on-boarding of new employees, there are few positions as essential to growing your business and maximizing your reach as public relations professionals. Although public relations pros are sometimes dubbed at ‘spin doctors,’ that term, and way of thinking could not be… Read More

Explaining “Why” Improves Projects and Relationships

“Can you send me some figures on our year-over-year growth?” “Which vendor would you recommend for this product?” “Can you draft a response to this question about social responsibility?” How many times have you been pulled – or pulled someone else – into a project with a blanket request sans background? Of course we’re all… Read More