If you own your own business in 2019, you’ve been told more times than you can count that social media is paramount to your success. Although this is true, having an online presence isn’t just about boosting your brand awareness anymore. If you aren’t leveraging your social media as a customer support channel and source… Read More
Tag: Marketing strategy
Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More
7 Ways To Win At Make Real-Time Marketing
Here in northeast Ohio, we’re still celebrating our Cavs victory over the Golden State Warriors in the NBA finals. I know it was several weeks ago, but give us a break, it’s been a while since we’ve been able to celebrate a national championship. But before over a million people flooded downtown Cleveland for the… Read More
Crafting a Marketing Strategy that Starts with Why
Let me clarify first, this is not an Apple bashing party. I own an iPhone® amongst other Apple products and have for many years. I love my phone. But my real question is how did I come to feel so strongly about my phone and Apple’s products in general? What makes me keep buying theirs… Read More
Part 2: The Evolving World of Inbound Marketing Strategy
Inbound Marketing Strategy refers to the promotional activities that generate traffic to a website or landing page. Inbound is likened to marketing with a magnet. Inbound marketers create interesting, relevant content that draws customers towards the brand. This is the opposite of outbound marketing, where the brand has to ‘push’ out to the customers; think… Read More
Part 1: Inbound Marketing Basics
Inbound marketing is one of today’s most effective ways to convert strangers into customers and promoters of your business. Since 2006, inbound marketing has been carving a niche for itself among online promotional campaigns. It is a breath of fresh air after years of mundane outbound methods of buying email lists, buying ads, and praying… Read More
What Does It Take To Be A Trusted Brand?
In September, Reader’s Digest revealed the results of their Most Trusted Brands in America Survey. Over 4,500 Americans took the online survey which awarded the distinction to winners in 40 product categories ranging from bathroom tissue to airlines. A majority of the winners were predictable based on the category; however a few really stuck out… Read More
So You Think You Can Blog
Creating a blog can be a daunting task. It’s hard enough coming up with the basic theme of the blog, let alone finding, writing and publishing enough content to keep it up and running. But, if you’re anything like me, then you’ve been intrigued about the possibilities blog writing can bring and just haven’t had… Read More
The Evolution of Facebook Notes and How You Can Use Them to Reach More Customers
The year is 2006. Life was different then – the world of social media was still coming out of its infancy stages, with companies simply trying to figure out what social media was and not understanding the power behind these giant social networks. Eight months into the year, Facebook announced the launch of “Facebook Notes”… Read More
Upward and Onward: Setting Business Goals on Social Media
One of the biggest mistakes that marketers make online is not establishing a strategy for their social media. Without strategy, social media can become a massive time suck. Unfortunately, all too often this is exactly what happens. The first step to take to remedy this is to determine what your goals out, so you can… Read More