Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More

Part 2: The Evolving World of Inbound Marketing Strategy

Inbound Marketing Strategy refers to the promotional activities that generate traffic to a website or landing page. Inbound is likened to marketing with a magnet. Inbound marketers create interesting, relevant content that draws customers towards the brand. This is the opposite of outbound marketing, where the brand has to ‘push’ out to the customers; think… Read More

The Evolution of Facebook Notes and How You Can Use Them to Reach More Customers

The year is 2006. Life was different then – the world of social media was still coming out of its infancy stages, with companies simply trying to figure out what social media was and not understanding the power behind these giant social networks. Eight months into the year, Facebook announced the launch of “Facebook Notes”… Read More