It’s hard to take care of others if you aren’t taking care of yourself. As a business owner, it’s important to practice self-care in your own life to encourage your employees and clients to follow suit. Implementing self-care and positive lifestyle changes can lead to improved productivity in the office and support improved mental health… Read More
Tag: Marketing
“It’s better to give than to receive.” While this may come across as a cliché, there is real truth behind it – and the old adage applies to more than just your personal life. Corporate gifting can reap benefits whether it’s from an employee or client standpoint. In this blog post, we’ll explore gift giving… Read More
The calendar year continues to fly by and we are quickly racing toward the holiday season. Christmas and the New Year are still months away, but in the world of corporate gifting and today’s crazy climate, it’s never too early to start thinking about gifts! Corporate gifting can be twofold: it can mean giving gifts… Read More
Dare to be uncommon Ordinary business practices lead to ordinary business. We all know print and promotional products are effective forms of advertising – that’s how they drive a $28 billion industry. But with so many companies selling the same shtick, how do you compete? Sometimes it can come down to what it is you’re… Read More
There was a time when online shopping was confined to bidding on rare eBay collectables. Now, almost 20 years later, we can conveniently purchase everything online: from pet supplies and groceries to personalized t-shirts and branded signage. Consumers across all industries are looking for simple, fast and accessible ordering solutions. U.S. eCommerce sales have steadily… Read More
As we move into 2022, there is one trend that is undeniable. Print and promo are back and more effective than EVER before. According to a recent study of 300 corporate gift buyers by GiftNow, corporate gifting is expected to reach $242 billion this year, growing at an accelerated rate.1 The reason behind this growth? Things got personal. With everyone feeling dispersed and disconnected, companies are looking for ways… Read More
Whether your team is on the road to staffing back up, to new sales appointments, or to a much needed vacation, your brand should be ready and eager to tag along with these brand essentials. But to do that you’ll first have to beat the supply disruptions and product shortages that are affecting companies around… Read More
This blog was originally published in February 2018 but has been updated with more recent content Video marketing has become such a powerful force in online marketing that it may be a good time to revisit your video marketing campaigns and determine if there are better ways to produce your videos and get better results.… Read More
As I’m writing this, it’s mid-May and like you, I’ve been living in quarantine for the better part of two months. Like me, I’m sure you’re looking for new ways to occupy your time when not working or spending time with your families/quarantine-mates. If you find yourself with some spare time, why not check out… Read More
This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the… Read More
It’s here, it’s there, it’s everywhere! “What is it?”, you might ask? It’s promotional apparel and it’s one of the most effective ways of advertising on the planet. If you want to create one piece of advertising that lasts long after you’ve spent your marketing budget, apparel is it. According to the Advertising Specialty Institute,… Read More