Your creative team is an integral part of your company. A workhorse that drives new ideas, creative products, gorgeous websites and most importantly, your branding. Whatever makes your company attractive to your clients, your creative team has probably had a hand in. So how do you keep them motivated to give it their all? First,… Read More
Marketing
Most consumers have a preferred choice between competing brands: Apple and PC, Coca-Cola and Pepsi or Walmart and Target. Given the choice, you’ll always buy from one over the other. There will be exceptions of course. For example, when you’re in a town with a local grocery store chain like Wegmans, Safeway or Heinen’s, but… Read More
Around this time three weeks ago, I was eagerly standing in line with my boxed lunch waiting for the next session to start on the first day of the Content Marketing World conference. To kill time, I began inspecting my name badge hanging around my neck, examining the sticker that is somehow capable of tracking… Read More
You know the old saying, “Two heads are better than one”? While it’s true in most areas of life, it’s especially true in marketing; a field where you constantly need to be thinking of innovative ways to adapt to new technology and changing consumer tastes. These problems require a whole lot of creativity to solve… Read More
A growing number of companies are rolling out their own apps, asking customers to download for either ease of use or to integrate services. The challenge for many of these companies is getting users to agree to terms of service, authorize notifications or grant permissions.
Last semester, I took a sports promotion and fan engagement class that focused on how professional sports teams can leverage social media to engage their fans. The majority of the topics that we covered can be applied to any organization’s use of social media. Whether it is a few posts or a full-blown campaign, the… Read More
For The Love Of Having Your Company Name Front And Center
Staying in a positive top-of-mind position in your client’s life is one of the most important things you can achieve. One way of accomplishing that is with an impressive technological promotional gift. Technology is a dominant part of life these days. And, I think we can all agree that it’s not going to decrease its… Read More
“Why do you Need to Study How to Communicate?”
As a student studying Communications, one of my biggest pet peeves is people who don’t see the value in what I’m studying. Many communications students have heard it, “Why do you need to study how to communicate? What are you going to do with that?” There are schools, jobs, departments even companies and industries dedicated… Read More
Picture Perfect Ways to Improve Marketing Strategies
A lot of kids grow up playing as many sports as they can juggle in a season, and while I gave quite a few of them a try, I finally accepted that athleticism was not my strong suit. I did, however, discover that I had an eye for photography. I started off taking blurry pictures… Read More
Leading Golf Gear – Ideas for Your Next Hole in One Golf Outing
Golf is a quintessential way to establish and solidify business relationships, and this strategy-laden sport offers compelling marketing opportunities and there is even a National Golf Day to celebrate the nearly $70 billion industry according to WEAREGOLF. This year leading associations and industry partners will recognize National Golf Day on Wednesday, April 25 with a… Read More
Create Social Content Like a Pro Part II
This is part two of the two part blog post, “Tools to Help you Create Social Content Like a Pro.” Last week I highlighted Canva and Fotor, two websites that can be used for photo editing and graphic creation. This week I will be highlighting Hootsuite and Grammarly. Hootsuite – Hootsuite is probably the biggest… Read More
The Give and Take of Creative
When dealing with a creative project, whether it’s a design critique or a concept review, it’s important to remember that all creative is subjective. Meaning that the interpretation of the art is influenced by one’s own feelings of the piece. Also keep in mind that your own views may be very different than someone else… Read More