Most consumers have a preferred choice between competing brands: Apple and PC, Coca-Cola and Pepsi or Walmart and Target. Given the choice, you’ll always buy from one over the other. There will be exceptions of course. For example, when you’re in a town with a local grocery store chain like Wegmans, Safeway or Heinen’s, but… Read More
Tag: Measurable
Are YOU Keeping Score?
A few years ago I was registered to run a half-marathon (13.1 miles). A few weeks before the race I had my last long training run scheduled. I was planning to run 12 miles. I was out and pounding the pavement by 6am. The weather was perfect, my legs felt great, and I was rocking… Read More