Today’s consumers are mobile, with 91% of Americans in reach of a mobile device at all times. Consumers are sending and receiving messages of all types. Marketers are recognizing this pattern and turning frequently to text messaging as an efficient medium for communicating with existing customers and prospects. However, unlike phone calls, the rules of… Read More
Tag: Mobile marketing
Is Your Business Taking Advantage of a Once in a Lifetime Opportunity?
Last Friday, the tech, entertainment and business worlds all took pause to remember Steve Jobs, one year after the passing of Apple’s visionary founder. Fittingly, I’d like to think back to Apple’s ad campaign from a few years back, “There’s an app for that!” That simple phrase alluded to an emerging industry and medium that… Read More
Mobility Has A Whole New Meaning
Mobility has been defined in many different ways over the years. From upward mobility in business to functional mobility for senior citizens, mobility as a saying can mean many different things. In today’s world, mobility has a whole new meaning…mobile marketing. It’s easy for small and large business to have mobility through social media, multimedia,… Read More
How Mobile Marketing Can Increase Your Bottom Line
Mobile marketing has single handedly changed the entire landscape of promotion. The advertising heavyweights have cut back on traditional marketing, looking to capitalize on the newest and hottest ways to market. Not only is advertising a major staple of mobile marketing but 1:1 interaction is only a comment away. Brands are closer than ever to… Read More