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Tag: Persona

Marketing Resources/Creative Services

Understand Your Target Audience through Personas

My last article, “What Story is Your Brand Telling?” discusses how marketers can use ideas from storytelling such as the 12 common character archetypes to help define their target audience and brand. Another way to better understand your target audience is to create personas. A persona is a real or ideal representation of a person… Read More

Posted 5 years ago December 29, 2017
By Sarah Yeager
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