Social media is an incredible thing — it gives brands and businesses the ability to communicate with pretty much anyone, anywhere. It lowers the barrier to entry to become an authority in any given niche, as it’s readily available to anyone with an Internet connection. But a challenge that pops up repeatedly, regardless of industry… Read More
Tag: Positioning
What is the Right Marketing Mix for Your Business?
Owning a business is no small task. It requires long hours and dedication, as well as passion and persistence. Part of the job description as a business owner is planning…then adjusting your plan according to ever-changing business climates. Building a business plan can be both overwhelming and humbling. Not only is it necessary to devise… Read More