Print is everywhere! Print provides unlimited opportunities to reach your customers in ways that center around them. But the print industry has largely evolved in recent years, and new developments in the print arena mean there are even more chances to incorporate print collateral in your business. In this blog post, we’ll discuss: Print Awareness Technology,… Read More
Tag: Print
With Facebook and Google dominating ad revenue over the past few years, traditional media publishers have been hamstrung from declining participation from advertisers. Some publishing houses that would have funded trade publications in the past may have discontinued or switched to other mediums in order to turn a profit. This leaves people who want to… Read More
Are Your Print & Promotional Programs Bringing Value?
Did you know that your print and promotional products can do more than just fill a need? Rather than simply calling in your next order of business cards or sourcing water bottles for your spring trade show, consider some of these possibilities to start adding value through your print and promotional programs: 1. Automating processes significantly reduces… Read More
Is Print Dying? Not So Fast.
Working at a print and promotional company for almost a year now, I utilize both mediums, and also use social media to support campaigns that I’m working on. But is print dying? This question has been a common topic around the marketing world since the internet and social media adoption has increased, and quickly seems… Read More
Make Print Work for You!
There are hidden marketing opportunities everywhere – even in your everyday print pieces. Dean Manzetti, Proforma’s Director of Business Development Training and a 30-year industry veteran, has built his career on identifying ways to improve the performance of print material and helping businesses get the most out of every product they order. “A lot of… Read More
Print Myths: Fact or Fiction?
With the purses of marketing budgets remaining tight, many are left competing for marketing dollars. As a result, many myths have been promoted in an attempt to steer business away from print and into other mediums. Not sure which to believe? Read on to learn what is really fact or fiction in the print… Read More
Printing Trends + Technology = Terrific Times for Print
You have heard it before, and you will probably hear it again: the ‘experts’ say print is dying, and with the Digital Age not slowing down any time soon, printed items may one day be extinct. While it is true computers, smartphones and every other piece of technology make our lives easier and save some… Read More
Print Terms Cheat Sheet
Hello again from your friendly neighborhood designer. Today’s topic: print! Registration, process colors, show through, binding, finishing… there are just so many terms and so many customizable specifications, diving into print can be a bit overwhelming. But worry not! Click the thumbnail below for a downloadable PDF cheat sheet of common print terms for your… Read More
Color Matching for Beginners
With St. Patrick’s Day in our rearview mirror, it’s the perfect time to be discussing color. And in what field is color a major concern? Print! Or as I like to call it, marketing’s sister. Okay, I’ve never called it that. However, it IS hard to be involved with marketing and not at least brush… Read More