Continuing to ask respected industry leaders to share their thoughts on success, I reached out to Paul Bellantone, President and Chief Executive Officer of PPAI®, to share his advice. Thank you, Paul Bellantone, for sharing your advice about financial success with me. In your years of experience in our industry, what do you think the… Read More
Tag: Printed products
Fellow distributor owners and sales reps, have you ever stopped to think how unbelievably fortunate we are to be distributors? We don’t need to own any manufacturing equipment. We don’t need to own any manufacturing plants. We don’t need to hire manufacturing employees. We don’t need to invest in any inventory. All we need is… Read More
In a world of fast-paced digital content, sometimes it’s best to take the old-school route. Direct mail is a marketing strategy that involves sending a physical letter, package, postcard or brochure to prospects or current customers. Despite being a more traditional marketing option, direct mail pulls impressive results. The average open rate of direct mail… Read More
In the digital age, it is easy to discount printed materials. But don’t! There is a lot of power in print. From business cards and brochures to indoor signage and thank you cards, you can make a large impact on your customer or prospect by utilizing printed products that capture the eye. If your printed… Read More
Printed Products Carry Strong Brand Messaging
Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are many advantages to creating marketing campaigns that carry brand identity and positioning on all supporting materials. From branded promotional products… Read More
Transition Your Business Cards From Analog to Digital
So a while back I wrote this article and pondered if business cards were necessary. In the article I stated that business cards need to get digital. Well color me Nostradamus, because there’s an app for that! It’s called Evercard. You can download it for Andriods or iPhones. This handy app will take a picture… Read More
Wedding Invitations Made Simple
You’ve got the groom, the dress, cake, flowers—you’re set! Wrong. There’s a small detail that comes between all of the magic of planning and getting your friends and family all in one place for the big day. Invitations! It sounds so simple but it was one of the most tedious tasks that I handled during… Read More