If you work in the world of print, then you know that to have a perfect match, you need to reference a Pantone color. This is term often referred to as “PMS” or “PMS color” and stands for the Pantone Matching System. Described in Pantone’s own words, it’s “the definitive international reference for selecting, specifying,… Read More
Tag: Printing
Saving the World, One Print Project at a Time
Hello again from your friendly neighborhood designer! Let’s take a moment to talk about eco-friendly printing. On its face, it sounds a little like an oxymoron- if you’re printing a catalog or brochure, you’re using paper, and if you’re using paper, you’re using trees, right? But there are absolutely steps you can take to reduce… Read More
Debunking the Paperless Society Myth
A paperless society… how’s that working out? How long have you heard the predictions of how technology will effectively off the medium known as print? With the downfall and financial struggle of many newspapers and other traditional publishing sources and the rise of electronic communications, I’m guessing you’ve maybe even wondered about it yourself. While… Read More
Can You Judge a Book by Its Cover? (and why the answer doesn’t really matter)
Chances are, even if you don’t know a megabyte from a mosquito bite, you use a computer to access information on a daily basis. This landscape of digital information has affected almost every aspect of modern life, especially the way we seek information about potential purchases or business relationships. News of publishers closing their doors… Read More