The Three Stages of a Trade Show

At the end of the day, and the beginning of the planning stage, we know trade shows can be daunting. The good news is they don’t have to be! By accounting in advance for the before, during, and after of a trade show, you’ll not only maximize engagement during the event but also cultivate lasting connections that contribute to your overall business success.

Holiday Hustle Before the Bustle

Planning ahead isn’t just about avoiding inventory issues; it’s a strategic move to account for potential delays and snafus, ensuring your products arrive on time. From custom order cutoff dates—where large quantity and overseas orders can save you money, albeit with extended production timelines—to leveraging lower shipping rates before holiday surcharges kick in during Q3, ordering early – like July early – is the secret to saving big.  

Paws, Posts, and Promo

In the vast, overly saturated landscape of social media, to say it’s difficult to capture the public’s attention is an understatement. The one subject that is consistently able to cut through the noise in the dog-eat-dog world of social media? Ironically – it’s pets.  Why? Because people love pets. And what people love, they will… Read More